Hi, I’m Euka Chen, a Senior Product Designer with 10 years of experience crafting enterprise products. I specialize in turning complex ideas into intuitive, scalable solutions that balance business needs, technical constraints, and usability.

Multi-Entity for Sitecore Search: From Vision to Scalable Design

Following Sitecore’s acquisition of Reflektion, the platform needed to evolve from a product-centric solution to a scalable multi-entity system. I collaborated with a cross-functional team to enable multi-entity support across the platform.

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Reflektion Experience: Designing a Unified Merchandiser Journey

Redesign of Reflektion’s core features to unify fragmented flows into a cohesive journey, addressing usability challenges identified through user feedback. I led the project, driving holistic improvements and earning strong stakeholder praise for the impactful design.

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Reflektion CEC: From Developer-Centric to Merchandiser-Friendly

Led the transformation of Reflektion CEC from a developer-focused platform into a merchandiser-friendly solution. I collaborated with cross-functional teams to drive adoption from 4 to 50+ active clients, ultimately contributing to Reflektion’s acquisition by Sitecore.

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